You’re a leader. A changemaker. A linchpin.
You are in motion and building your work. You take the big risks to do this work.
And still: You feel stuck. Paralyzed. Overwhelmed. You’re starting the work you’re passionate about. But there are problems–you aren’t sure how to move to the next stage, how to set boundaries on your Yes and your No, where you’re even trying to go.
Without a clear story, it all starts to sound like noise.
It’s time to align your work with who you are. It’s time to uncover the narrative that’s driven your best work since Day #1 and build a brand congruent with your personal story.
My Why: to tell the story beneath our stories so we can be who we are and do the work that matters.
It started as a side gig–helping college students tell their stories in personal statements and job applications. Now, I have ten years of experience helping people identify their “me” statement and get to congruency in their work. When we say who we are—out loud—in a way that makes sense to themselves and to the world–that’s when the magic kicks in!
These are real stories that belong to real people. A nurse, an entymologist, a data scientist, a mechanical engineer: can you even guess who is who? Their story, their statement of who they are, isn’t a direct connection to their career–it’s deeper and bigger than that. It’s personal language that resonates with who they are in work and life.
You have one too.
And when you can say this, out loud, the decisions you make will change and root themselves in clarity, confidence, and direction.
A brand story is the basis of your work. This is the story that you can hand to your team and know you are all on the same page.
The brand story includes:
· Your unique value offer
· Your unique story
· Your ideal audience and their story
· The marriage of your story and theirs: your product
· Messaging structure for core business documents
A brand story is the essential first step for building a business that allows you to do the work that matters. The business story can be used to launch your visual brand, your marketing campaigns, and your social media work. With this story, you have an anchor that everything comes back to, that your business emerges from.
Deploy the story you now know by heart throughout your business presence, from your website to your deliverables to your company policies to company culture. This isn’t just copy writing–it’s a voice that emerges from your clear story and the same team that helped you get there in the first place.
I really cannot over emphasize this: Dana’s Why Workshop and ensuing report was WITHOUT QUESTION miles and miles above any other workshop or facilitated event I have ever attended. She helped me find coherency in my own life and the work I want to do in the world–and in a way that workshop leaders paid far more have been unable to do.
Dana has helped me wade through murky ideas and arrive at clearer thought and expression. Her great talent is her ability to help me sort through my internal Why to find my own best words.
I just couldn’t figure out why all the advice I heard for running a fashion brand felt so wrong for me. By working with Dana, I figured out that I’m someone who thrives in the MIDDLE of the story! I wanted a brand that was as authentic as my journey through undiagnosed narcolepsy and into creating iconic fashion pieces that empower women with congruency. Dana directed this process so well, adapting to my needs and addressing the hard moments.