Words are Action

Aligning internal and external messaging for leaders and founders

Clarify your:

Unique Value-Add

Mission and Vision

Company Culture and Values

Brand Voice

Project Direction


Start by finding your Ground Truth, a clear statement of what you do and why it matters. The more coherent your Ground Truth, the more certain you can be as a decision maker. You’ll use your Ground Truth to validate what you build and how you talk about it.

The result: language that defines your organization, enables confident decision-making, and communicates where you’re going.

What People Are Saying

Dana puts your thoughts into words with profound clarity. I highly recommend her to anyone starting a business or taking a new turn. You’ll wish you found her long ago.

Sonya Dessureault
Founder of Sonya Dance, Dance Professional

I cannot overemphasize that Dana’s assessment and ensuing report was—without question—miles ahead of any other workshop or facilitated event I have attended. She helped me identify the work I want to do and take strategic next steps.

Dr. Jessica Menold
Founder of Amparo and CurioSpace, Professor

Dana directed this process with professionalism and care, adapting to my needs. By working with Dana, I discovered that I could build an authentic brand based on human connection.

Michelle Zagardo
Founder of Lysande, Fashion Designer and Activist

Dana Ray

Dana is an expert in taking complex ideas and distilling them into their essential form. Her focus on precise communication began as Fulbright Scholar in Bulgaria. She has worked as a content marketing writer for Rowland Creative and as a communication consultant for corporate, startup, and non-profit organizations. Dana holds a Master’s in Literature and Writing from Bucknell University and an altMBA from Seth Godin. 

Refine Your Brand Messaging