Mission and Vision
Company Culture and Values
Start by finding your Ground Truth, a clear statement of what you do and why it matters. The more coherent your Ground Truth, the more certain you can be as a decision maker. You’ll use your Ground Truth to validate what you build and how you talk about it.
The result: language that defines your organization, enables confident decision-making, and communicates where you’re going.
Dana puts your thoughts into words with profound clarity. I highly recommend her to anyone starting a business or taking a new turn. You’ll wish you found her long ago.
I cannot overemphasize that Dana’s assessment and ensuing report was—without question—miles ahead of any other workshop or facilitated event I have attended. She helped me identify the work I want to do and take strategic next steps.
Dana directed this process with professionalism and care, adapting to my needs. By working with Dana, I discovered that I could build an authentic brand based on human connection.
Dana is an expert in taking complex ideas and distilling them into their essential form. Her focus on precise communication began as Fulbright Scholar in Bulgaria. She has worked as a content marketing writer for Rowland Creative and as a communication consultant for corporate, startup, and non-profit organizations. Dana holds a Master’s in Literature and Writing from Bucknell University and an altMBA from Seth Godin.