When You are Your Strategy

Internal coherency for business leaders in creative industries

Without internal clarity, your work will sound like noise.

It’s time to align your work with who you are. It’s time to uncover the narrative that’s driven your best work since Day #1 and build a brand congruent with your personal story.

Ready to get clear on your business?

Schedule a 30 min clarity call today!

By working with Dana, I found the people who relate to my story and what drives me. This is what what Dana does with infinite clarity: she puts into words the jumble in your head. I highly recommend her to anybody who is starting a business or just wants to take a new turn: she will make your message so clear that you’ll wish you had found her long ago.

Sonya Dessureault
Dance Professional, Sonya.Dance

Meet Dana

Dana’s work spans multiple industries and countries. She has a diverse background, rooted in close listening and narrative cohesion. She’s a facilitator and conversationalist, able to take the unique details of someone’s experiences and craft a clear foundation for business clarity and positioning. She has a Masters in Literature and Writing from Bucknell University and was a Fulbright Scholar in Bulgaria.



Story Discovery

  • "I create fun to lighten the load."
  • "What if we stay curious about the undiscovered?"
  • "I help people have a better relationship with their place."
  • "I bring insight and clarity to resolve complex people problems."

These are real stories that belong to real people. A nurse, an entymologist, a data scientist, a mechanical engineer: can you even guess who is who? Their story, their statement of who they are, isn’t a direct connection to their career–it’s deeper and bigger than that. It’s personal language that resonates with who they are in work and life.

You have one too.

And when you can say this, out loud, the decisions you make will change and root themselves in clarity, confidence, and direction.

Audience Discovery

Internal Storytelling

This research grounds your work.

The report includes:

·      Your unique value offer

·      Your unique story

·      Your ideal audience and their story

·      The marriage of your story and theirs: your product

·      Messaging structure for core business documents

This process is the essential first step for building a business that allows you to do the work that matters. The business story can be used to launch your visual brand, your marketing campaigns, and your social media work.


I really cannot over emphasize this: Dana’s assessment and ensuing report was WITHOUT QUESTION miles and miles above any other workshop or facilitated event I have ever attended. She helped me find coherency in my own life and the work I want to do in the world–and in a way that workshop leaders paid far more have been unable to do.

Dr. Jessica Menold
Founder of Amparo and CurioSpace, Penn State Engineering Faculty

Dana has helped me wade through murky ideas and arrive at clearer thought and expression. Her great talent is her ability to help me sort through my internal confusion to find my own best words.

Michael Rog
Entrepreneur and Business Owner of Top Shelf Craft

By working with Dana, I figured out that I’m someone who thrives in a fashion brand that values vulnerability and human connection over perfection or glamor. Dana directed this process so well, adapting to my needs and addressing the hard moments.

Michelle Zagardo
Founder of Lysande, Fashion Brand

Curious? Let's talk!

No commitment 30 minute clarity call